Hello mis Ville vecinos (my Ville neighbors)! It’s Lena, your guest blogger from the wellness fast lane (sort of).
Ya know, it’s hard enough to stick to my wellness journey – especially at the beginning – but, the greenwashing ads are slick and if I were a weak-minded person, they would really be a total distraction and detour.
Greenwashing is a relatively new term that describes how companies try to make their products and services appear more earth-friendly or ‘green’ than they actually are. Burns my shorts, it does.
I’m sure there are loads of them – please feel free to share your most annoying via the comments. Here are mine in decending order on the intellectual assault scale:
3) Clorox – There’s a commercial that shows a really caring father who, after having is first child – has stopped being Messy Marvin and cleaned up his act. The wife says she can’t believe the change in him. She’s smiling and beaming at the incredulity of it all. Hubby is there with his cleaning rag and rubber gloves, wiping off all the kids toys and putting them in a bucket with Clorox and water to be sanitized. They bounce in clips of the baby with his toys in his mouth to prove that kids put everything in their mouths. My question is: If you have to wear HUGE YELLOW LATEX GLOVES to use the product, how safe can toys wash in this corrosive substance be for your kid (who’s going to put those same toys in his mouth)???
2) S.C. Johnson – This commercial actually features the company’s Chairman & CEO telling you that they are doing everything they can to make sure products like Windex and Pledge are not harmful to the environment and our families. To add insult to injury, he then goes on to state that his father – the company founder – got rid of CFC’s in their products years before they were mandated to do so. That gives him the ‘credibility cloud’ to float on for the rest of the commercial. Then the commercial goes on to show really studious-looking scientists in lab coats in a greenhouse (talk about subliminal) supposedly taking herbal specimens from plants and herbs. Are you kidding me??? I don’t care WHAT you do to these products – short of not making them anymore or totally changing how they are produced and their ingredients – they’ll never be good for us or the environment. Period.
1) Whole wheat white bread. All I have to say is I’m really leery of shortcuts. Really leery. Yes, white whole wheat boasts the same high levels of fiber, minerals and vitamins as red whole wheat (traditional wheat). But, what they’re not telling you is that although products made with the new whole wheat white flour may technically 100% whole grain (just sporting a lighter look):
Bottomline: Most shortcuts to wellness usually stink. And, as my Aunt Agnes says, “This rat stinks loud.”Print This Post |